Session replay is the capability to replay a visitor's movement on a web server or in a web application or mobile app. Session replay will include the visitor's interaction, such as clicking a link or moving the mouse, as well as the visitor's view, actions, and network interactions. It can also include log files or the console output from past web applications or mobile applications. If a developer has captured an important navigation sequence in a Flash movie or in a PDF, this is a great way to replay the sequence for users who may be coming back to your site after a long absence. Replaying a site can help you determine how much time your site visitors spend on each page, what they are doing while they're here, and what they are looking at. The ability to capture sessions provides a number of benefits. If a user comes back to your site after a few days and spends several hours viewing your content, you have captured that user's entire experience. Using session replay, you can recreate the actions the user took so that they can go back and forth to previous pages and again view all of the content they enjoyed. You can also record the types of activities that the user does, such as browsing or searching. Discover more about session recording on this website. Another benefit of using session recording is called conversion rate increase. By recording a user session, you are able to see the impact of changes to your site's design over time. A session replay captures every change the user makes, both positive and negative, which helps you understand how your design is changing and why it is changing. Conversion rate increase allows you to identify areas that may need improvement, which can help you make those changes before you start rolling out new pages or adding new features. With session replay, you can also observe user behavior, which can offer a deeper understanding of your customers and their needs. In particular, you can monitor how long a user spends on each page, which areas of the site they spend the most time in, and which pages they least like. By observing behavior, you can gain a better understanding of how to optimize your site for specific groups of users, what sites bring in the most traffic, and what types of content to turn people away. Understanding why a user doesn't always proceed through a site can help you improve it. For example, if your site has a lot of videos, but your visitors tend to leave the video section after five minutes, you might want to shorten the videos in order to retain the viewer. This session replay technique can also allow you to see what percentage of your site's traffic uses for particular features, such as forums or blogs, which might be a way to attract new, more targeted visitors. Google Analytics provides a number of different analytics solutions, including web analytics, app analytics, and custom reporting. With app session recording, you can take advantage of the same recording features that web analytics offers, but you can take the functionality one step further by recording a session directly into your Google Analytics account. This will provide you with even more insight into how your site is used and which parts of it are most popular. For example, you might find that certain actions are far more likely to generate a sale than others. You can use this information to optimize your site for salespeople and make the most of conversions with custom reports. Click here to get enlightened on how to use Google analytics. Web metrics provide insight into how visitors interact with your site. App session replay provides you with the ability to observe exactly which actions generate a sale and which do not. You can see exactly where your customers go after navigating your site, what pages they view, what pages they click on, what keywords they use most often, what devices they use to access your site, and what connections they make between your site and the outside world. Using app session replay, you can take all of these things into account and create custom reports to target all of these aspects of customer experience analytics. Find out more details related to this topic on this link: https://en.wikipedia.org/wiki/Customer_analytics.
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